About Us

At Frenzy, fishing is more than gear — it’s a passion that connects people across the Gulf and beyond. The brand began with one simple idea: create the products we couldn’t find locally, and make them in a way that speaks to our waters, our culture, and our community.

Every Frenzy product is proudly designed and made in the UAE — and only in the UAE — unless stated otherwise. From here, we bring something fresh to anglers not just across the Gulf, but to anyone in the world who values fishing gear with a distinct identity and story.

Frenzy isn’t about copying what’s already out there. It’s about offering something different — fishing tools and accessories shaped by real experience, crafted with attention to detail, and made to be used, not just displayed.

Born in the UAE, built for the Gulf, and ready for the world — Frenzy is for anglers everywhere who want gear with authenticity and spirit.